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Creating
Corporate Value through Workplace Strategy
(MCR Elective)
Sponsored
by
This seminar
explores the critical alignment of workplace strategy with business
strategy to improve productivity in the workplace and impact
thebottom line. Effective corporate real estate management develops
workplace strategies based on an understanding of the relationships
between physical space, worker/business unit productivity and
corporate culture. The various components of real estate operations
that affect this strategyare reviewed, including: portfolio,
location, design and layout, adjacencies, alternative and virtual
officing, work process, and technology. The integration of HR, IT,
finance, and real estate issues is examined in this
context.
The seminar examines
the ultimate test of a successful real estate/workplace strategy:
the ability to attract, enable, and retain a productive work force
within given constraints. Also discussed is the applicability of
these concepts to work environments including knowledge work,
manufacturing, and the service industry. Actual business cases and
examples covered include Nortel, Compaq, Reynolds & Reynolds,
General Services Administration, Fidelity Investments and numerous
other Fortune 500 organizations.
Seminar
Overview
Business Perspective
- A
climate of extraordinary change
- The
shifting role of the corporate real estate executive
- Starting
with a strategic plan
- Responding
to agile business models
Workplace
Perspective
- Nature
of the organization
- Nature
of work
- Designing
the right workplace
- Managing
change
How You
Will Benefit
- Understand
the forces that are changing the way the workplace is
designed
- Understand
the demands of a changing workforce and the needs of the knowledge
worker
- Examine
alternative methods for evaluating workplace needs
- Ability
to become more of a strategic partner with executive
management
- Ability
to demonstrate tangible impact of workplace strategy on the bottom
line
Who
Should Attend
- Corporate
real estate executives whose goals are to expand their leadership
ability to align workplace strategy with the business
mission
- Those
professionals who want to understand how the workplace can become a
tool in achieving the business goals of an organization
For Seminar
Fees and Registration click here: Seminar Fees &
Registration
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