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Enterprise Alignment
(Formerly "Aligning Real Estate and Business Strategy")
(MCR Required)
This seminar’s theme is: "the
business of corporate real estate is the business of the business."
Knowing the business's core drivers and processes is the foundation
for developing real estate portfolio and workplace strategies. To
be successful, CRE executives must become more proactive,
process-oriented, strategic, and linked to business unit
goals.
Effective corporate real estate
management today goes well beyond delivering facilities on time and
within budget. It requires understanding how the real estate
portfolio of the enterprise can match and serve the corporation's
business model, work and culture. Effective corporate real estate
management develops asset portfolio scenarios and workplace
strategies based on an understanding of the relationships among
physical space, worker/business unit productivity, corporate
strategies and corporate culture.
To accomplish this requires
extensive relationship management with business units and
integrating occupancy (CRE), connectivity (IT), financial
acumen (FIN) and management policies (HR) based on a firm
understanding of how individuals and teams actually do their work,
and how that work may, in turn, be influenced by this bundle of
infrastructure and support services.
SEMINAR OVERVIEW
Linking Real Estate
Decisions to Corporate Strategy
• Understanding the enterprise's
overall business objectives
• Implementing strategy through real
estate decisions
• What are we aligning? Alignment
with whom and for what purpose?
• What are the ways of knowing about
business processes and objectives?
• "Finding out" in times of
uncertainty and change
Strategic Management in
Corporate Real Estate
• Thinking and acting
strategically
• Implementing your real estate
strategic vision
• How do we know when we are
aligned?
• Stakeholders and
measures
• Balanced scorecard
Linking Real Estate
Strategy to Business Strategy
• Adding value to the bottom
line
• Shift from managing assets to
providing total workplace management
• CoRE 2010: Integrated
Infrastructure Management
• Implications for the direction of
alignment for corporations
• Implications for change on the
service delivery model
How You Will
Benefit
• Understand and get the information
you need about business units through formal relationship
management, internal corporate partners and advisers, use of
corporate documents / web sites, and the use of analytic
tools
• Strategies for selling a strategic
corporate real estate role to business units and changing their
view of a corporate real estate executive from an order taker to a
strategic business partner
• Development of an action plan for
working more effectively with business units to develop real estate
strategies
Who Should
Attend
• Corporate real estate executives
whose goals are to expand their leadership ability to create
value
• Managers who must respond more
strategically to support the business units and senior
management
• Any business professional who must
effectively communicate and implement strategic plans
Venue
TBA
Accommodation
TBA
For Seminar
Fees and Registration click here: Seminar Fees &
Registration | 