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Electrolux:
A Fresh Look at Brand and Design in the Workplace
Track 2:
Workplace
4.00 p.m. -
5.30 p.m., Monday 30 June
Phillip
Room 2, Level 2
Does your
workplace design keep you ahead of the game? International
organisations face the challenge of blending corporate and local
culture and in balancing these to achieve innovations that will
attract and retain staff in highly competitive markets. The design
of the workplace can play an integral role in asserting a clear
corporate identity, enhancing product appeal and attracting
staff.
Electrolux's drive to obtain
improved market share in the premium range and a superior brand
position lead to a complete reinvention of the workplace, client
space and logistics. An international corporate focus on imbuing
the space with the Electrolux corporate culture was achieved.
The new headquarters in Mascot was occupied in December 2007 and in
this session the results of a detailed post-occupancy survey will
be unveiled for the first time.
Moderator:
Kaye
Herald
Executive
Director, The Royal Institution of Chartered Surveyors
Oceania
To view
Kaye
Herald's CV
please click
here
Speakers:
Director of Workplace, Woods
Bagot
To view James Calder's CV please
click
here
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Corporate
Services Manager, Electrolux
To view Jason
Cowland's CV please click
here
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Director, The
William Kerr Company
To view Bill Kerr's CV please
click
here
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